When you think of advertising your business, you probably think of the standard television and radio commercials, or maybe ads in newspapers and magazines. While these methods are effective, they are also very expensive. This can make it difficult for a smaller business to advertise within a reasonable budget. Also, people have seen so many similar advertisements that it’s usually necessary to create an ad that is very different from the norm in order for it to be noticed and remembered. If you don’t have the kind of budget required to hire professionals to design these ads, then you will most likely want to find alternative methods to advertise your business.
One thing you may have overlooked is placing a neon sign in front of your store. This may seem obvious, but it is a very effective strategy. These signs are fairly inexpensive but can bring in a surprising amount of new business. For a small budget, this is a great idea because from one small investment you can reap years of advertising. Think of it as an employee who will work for years, but you only have to pay them one time, and you will see how a quality neon sign makes sense. No matter what type of business you own, there are a variety of signs that will fit your needs. The prices listed on their site even include shipping, so there are no surprises added to your bill.
Another creative way to advertise your business is to hire what is called a “spinner”. These are the people you see standing at busy intersections wearing costumes, dancing, or holding signs. Yes, it seems corny, but this strategy actually does work. When passing motorists see something they were not expecting, they take notice. You will of course have to pay someone an hourly wage to do this, and the advertising will only last as long as you are paying that person. This works great for special events, opening days, or any time you want to drum up a little extra business. Naturally, it’s not a great strategy for every day, because of the cost of hiring an additional full-time employee. Also, once the surprising aspect wears off and drivers know your spinner will always be standing out by the road, the novelty wears off and the method is not as effective. This method should just be used once in a while.
Social networking is being utilized by most businesses nowadays, so if you want to keep up joining a site like Twitter is essential. Once you have customers following you, you can take a moment each day to post some sort of interesting update to remind them of your store or restaurant. You may even use social networking to promote specials, such as “Mention this tweet and receive 10 percent off your bill, today only”. This is an especially handy trick to use on slow business days to drive up profits. Posting interesting or entertaining updates will also help you build a large following. Many businesses are hiring professional internet marketers or writers to generate interest in their social networking sites. This can be a part-time or freelance position that you hire out on an as-needed basis, so there is no need to strain your budget.
Business is tough for everyone lately, but if you’re creative with your advertising efforts you really do not need an enormous budget to see results. Choose the method that makes the most sense for your business type and budget, and you’ll be sure to see an increase of traffic into your store.